Privacy policy

1.    Why this privacy policy?    
1.1.    This is the privacy policy for all users of the WePlog Platform. Our company details can be found in article 3 below. This policy applies to the processing of your data by WePlog via our website available at and our mobile app WePlog: Ploggen & Plandelen available on the Play store and the App store.  

    With this policy we aim to inform you about this in a transparent way. We recommend that you read this policy carefully. You can consult this policy at any time under the heading 'Privacy Policy' on our website available at 

   For questions or requests you can always email to 

1.2.   Attention! This policy does not cover the privacy policies of third parties or of any websites or applications referred to via hyperlinks on our website. 

1.3.    This privacy policy is subject to Belgian law. Only the courts of Ghent (department(s) Ghent) (Belgium) have jurisdiction in the event of a dispute.


2.    Who is responsible for the processing of your data via the website?

 We (WePlog). We are the so-called 'controller' to put it in a difficult word. This means that we determine the purpose and means of the processing and guarantee the lawful and correct processing of your data via our website.


3.    How can you contact us?
Legal form: Ltd.
Company name: WEPLOG
Trade- / brandname: WePlog    
Seat: Pontstraat 70 - 9831 Sint-Martens-Latem
Company number (KBO): 0739.590.059
Phone number: +32.477.52.10.01
Hyperlink website: 

[You can contact our Data Protection Officer at]    


4.    What data do we process about you and how?    

4.1.    WePlog processes the following data from you via the website:
-    Identification data:
Name, first name
Place of living, country
Phone number

-    Electronic data:
Device details, log file data such as the IP-adress, browser and operating system
External websites
Visited pages (and date and time of connection)

4.2.    WePlog can receive your data directly from you, e.g. because you provide them via the contact form on our website. We can also process your personal data via cookies on our website. You can consult our cookie policy at:

4.3 WePlog processes the following data from you via the mobile application:

  • Personal information:
    • Email Address
    • Name, first name*
  • Other Electronic data:
    • Device location (while plogging)*
    • Fitness information*
    • Images uploaded by user*
    • Analytics data (usage & performance)
    • Device & ios information  

* optional data

5.    Why and on what basis do we process your data?

5.1.    WePlog processes your data for:
-    Means of contact, information:

We process your personal data via the website in order to contact you, to be able to process any questions you may have and to provide you with the necessary information about our WePlog app, products and services in this regard, any promotions, discounts, our website or other information related to our activities.
The processing of your data for these purposes may be necessary for the preparation of a possible agreement with you (e.g. license agreement) or is based on the legitimate interests of WePlog insofar as these outweigh your (privacy) rights or interests.
If you do not provide certain information, such as your identification data, it is possible that we cannot contact you or provide you with further information and therefore cannot provide you with products or services.

-    Direct marketing:

    Your data can be used for direct marketing. This is the sending of information about the WePlog app or other information that could be interesting or useful to you via our newsletter or other means.

    If you are a customer or user of the app, this is possible on the basis of our legitimate interests in taking action, which if necessary outweigh your (privacy) rights or interests. If you are not a customer or user, we need your prior consent (e.g. by subscribing via our website: “Subscribe to our newsletter.”). If necessary, your consent is free and you can withdraw it at any time (via an unsubscribe link in the newsletter).

-    Ensuring an optimal functioning of our website:

When you visit or consult the WePlog website, we may process certain electronic data, such as cookies and IP address (see article 4.1 above). Cookies facilitate the interaction between you as a visitor and our website and are used to improve the user experience and to collect statistics among visitors to our website. Cookies also ensure that your personal settings and preferences are saved or that image and sound material can be played. Certain cookies may be placed by a third party, e.g. Google Analytics, to measure the use of our website.
More information about the use of cookies can be found in our cookie policy:

-    The possible transfer to our web administrator or hosting provider or other IT partners in the context of using the website for the implementation of the foregoing points.
-    Complying with laws applicable to WePlog or its activities.

5.2.    The processing of your data via the website is not the subject of so-called 'automated individual decision-making' or profiling.

5.3    Reaching the functional requirements of our application. Weplog’s USP is to highlight areas where people have recently gone plogging, In order to achieve this, we map session location data to specific parts of the map.


6.    Who else receives or processes your data (besides WePlog)?

6.1.    Your data is in the first place also processed by our partners, service providers or suppliers with whom we collaborate in the context of the website, e.g. our web administrator(s), hosting provider(s) and/or IT partners who only process your data in the context of your visit and use of our website.

6.2.    We are not responsible for the processing of your data by third parties who do not do this on behalf of WePlog, but who are responsible for it themselves.

6.3.    WePlog may be obliged to provide or process your data on the basis of a legal obligation resting on it and/or in response to a request to do so from supervisory authorities or government bodies.


7.    Is your personal data transferred outside the EU/EER?



8.    How long do we keep your data?

 We will not keep your data for longer than necessary for the purposes as described above in Article 5, unless special legal provisions apply to their storage or processing. For more information about the retention periods for data processed via cookies on our website:  For certain data, other specific legal retention periods may apply. In any case, the principle always applies that we do not keep your data longer than necessary.


9.    What are your rights?    

9.1.    You have the right to information about the processing of your data via the website. This will be communicated to you via this privacy policy. You can also always request us to provide additional information.

9.2.    You have the right to request us to:

-   access your data.

For this you can get one copy of the requested information free of charge. If you request additional copies, we may charge you a reasonable fee for this as an administrative cost.

-    improvement of your data (if necessary);

-    deletion of your personal data if:
o    the processing of that data is no longer necessary for the purpose or purposes for which it was processed by us;

o    you have withdrawn a previously given consent;    

o    you object to the processing by us;    

o    the personal data would have been unlawfully processed by us;
o    this is necessary to comply with a legal obligation; or   

o    the personal data would have been processed in connection with an offer of online services to children.

-    restriction of processing concerning you.
You have the right to obtain restriction of processing if you:

o    dispute the accuracy of the data we have;

o    the processing is unlawful and you object to the erasure of the personal data and request the restriction of its use instead;

o    we no longer need this information, while you still need this information for the establishment, exercise or defense of legal claims; or
o    pending an answer to the question whether the legitimate grounds of WePlog outweigh yours or your (privacy) rights if you have objected to the processing on the basis of our legitimate interest.
9.3.    You have the right to object to the processing of your data.

     You can object to the processing of your data for direct marketing at any time and free of charge. This can easily be done by letting us know via and/or via the mailings or newsletters themselves (the option to unsubscribe is always provided at the bottom). You will then no longer receive such mailings or newsletters from us.

9.4.    You have the right to portability of your data (to another controller). This is only possible if the processing by us is based on your consent or if the processing is carried out via automated processes.


9.5.    If the processing of your personal data is based on your consent, you have the right to withdraw your consent at any time

9.6.    You also have the right to lodge a complaint with the Data Protection Authority (Drukpersstraat 35, 1000 Brussel – T: +32(0)2 274 48 00 – E: In case of a complaint you can always contact WePlog yourself:  

9.7.    The exercise of your rights, as set out above, is always subject to the requirements and conditions as determined in the applicable legislation (such as the General Data Protection Regulation (the so-called 'GDPR')).

9.8.    To exercise your rights, you can simply send a request to WePlog at You must identify yourself sufficiently. When we have reasons to doubt your identity, we may ask you for additional information that is necessary to confirm your identity. We will usually ask for a copy of your identity card to verify who is actually submitting a request.



Feel free to contact us: